What is Video SEO and Why is it Important
SEO of video involves a bit more consideration if you truly want it to make a difference in your search engine rankings. The goal here is to make sure that your videos are showing up in both video based search engines like YouTube, and the organic search engines like Google and Yahoo. Once the videos are showing up in these search engines, you also need to ensure that the traffic is actually being directed to your own site rather than the site that hosts your videos. Video SEO Optimization is used for several different purposes, including driving traffic to your site, creating more notoriety and authority, building a strong brand awareness, and creating links to your site.
Statistics show that 17% of people spend less than four seconds on a website, but they are willing to spend 2.7 minutes watching a video online. Knowing that the average television commercial is 15-30 seconds long, think of what you could do with the attention-span-eternity that is 2.7 minutes of video engagement gold.
Video is powerful.
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